A Model Of Trust In Internet Banking - The Case Of Penang

Kebangkitan pembankan Internet di Malaysia telah mengubahkan cara pelanggan bank membuat transaksi bank mereka. Dari model pemiagaan pembankan tradisional, bank-bank di Malaysia sudah berubah secara perlahan-lahan ke model perniagaan "clicks-and-mortar", kerana bank-bank di Malaysia percaya bahawa perubahan ini boleh menambah nilai kepada pelanggan-pelanggan mereka. The emergence of Internet banking in Malaysia has started to shift the way the Malaysia banks' customers in performing their banking transactions. From traditional banking business model, banks in Malaysia have gradually migrated to hybrid "clicksand mortar" business model, whereby they believe that this new business model would add more value to their customers. Due to Internet banking is still relatively new in Malaysia, the element of trust in Internet banking is indeed not well understood