Factors Affecting Individual Life Insurance Ownership, A Study Of Penang Residents

Kajian ini meninjau bagaimana umur, pendapatan, jantina, bangsa, persepsi terhadap faedah insuran hayat dan pandangan terhadap risiko persendirian mempengaruhi pemilikan insuran hayat. Perhubungan di antara tahap pendidikan dengan persepsi terhadap faedah insuran hayat juga diuji. Kaedah persampelan mudah telah digunakan dan sebanyak 247 calon dari seluruh Pulau Pinang telah menyertai kajian ini. This study examines how age, income, gender, ethnicity, perception of life insurance benefits and attitude towards personal risk affects the individual life insurance ownership. The relationship between education level with the perception of life insurance benefits was also studied. The convenient sampling method was deployed and 247 respondents around the Penang Island responded