FinTech as an innovation challenge: from big data to sustainable development

Driving force of human society development is elimination contradiction between unlimited usage of natural resources during economic activity of enterprises, environment pollution as a result of such activity and limited natural, energy and other resources. Research results on economic and environmental issues of green business management showed that there are several basic types of problems at present which arise at enterprises during collecting and processing data on the results of their activities. The authors analyzed how public sector and green business is catching up on global trend towards broader use of the big data analysis to serve public interests and increase efficiency of business activities. In order to detect current approach to big data analysis in public and private sectors authors conduct interviews with stakeholders. The paper concludes with the analysis what changes in approaches to the big data analysis in public and private sectors have to be made in order to comply with the global trends in greening the economy. Application of FinTech, methods of processing large data sets and tools for implementing the principles of greening the economy will enable to increase the investment attractiveness of green business and will simplify the interaction between the state and enterprises