POLA PEMASARAN SAPI POTONG JENIS PERANAKAN ONGOLE DI PASAR BLANTIK KAWANGKOAN (STUDI KASUS)

MARKETING PATTERN OF ONGOLE CROSSBRED BEEF CATTLE IN THE KAWANGKOAN “BLANTIK” MARKET (CASE STUDY). This study was done to identify the marketing pattern of beef cattle and factors causing the price difference at kawangkoan “blantik” market. The sample was determined using method of purposive sampling techniques and involving respondent of 10 household farmers. The criteria of respondents were as follows: 1). They had knowledge of “blantik” market marketing activities. 2). They were active in any marketing activity 3). They had the experiences in the transaction of beef cattle in the “blantik” market place. Data collections method used were conducted by surveys and interviews. A sort of descriptive set data analysis was examined the cases occurred in the field and the results of previous studies.The exterior assessment was factor mostly affecting different prices in the “blantik” market of Kawangkoan. Key word : Marketing pattern, “blantik” market, beef cattle