Impression Management in Televised Debates: The Effect of Background Nonverbal Behavior on Audience Perceptions of Debaters’ Likeability

This study examined whether a debater\u27s background nonverbal behavior affected audience perceptions of her and her opponent\u27s likeability. Students watched one of four versions of a televised debate. In each, while the speaking debater appeared on the main screen, subscreens displayed her opponent\u27s background nonverbal behavior. In one version, the nonspeaking debater displayed a neutral expression, whereas in the others she displayed occasional disagreement, nearly constant disagreement, or both agreement and disagreement. After viewing the debates, students rated the debaters\u27 likeability. Analysis indicated that background behavior influenced perceptions of the nonverbal communicator but not of the speaking debater