The Effect of Implementing a Weight Loss Program on Participant Attendance, Club Usage, and Gym Membership Attrition

The purpose of this research study was to evaluate the effect of a weight loss program on individual participant attendance, total club usage and membership attrition. This retrospective study involved a fitness gym located in Utah County, Utah with a total membership of 1,100. The number of clients participating in the weight loss program between December 2011 and May 2012 was 36 (32 females and 4 males). A total of 11 clients were analyzed for the individual attendance data as this analysis was limited to only those clients who were gym members one year prior to the implementation of the program. A comprehensive weight loss program was implemented in the gym between December 2011 and May 2012. Six months of participant attendance, total club usage, and gym attrition data was gathered before and after implementation of the program. The average monthly attendance before the program implementation was 7.0 + 7.93 visits, while the average monthly attendance after the program implementation was 16.3 + 11.47 visits (an increase of 132%). This suggests that implementing a weight loss program in a gym can increase individual participant attendance. Club usage decreased and attrition increased after implementing the weight loss program, however, the changes were not statistically significant (P \u3e 0.05)