Faktor-Faktor yang Mempengaruhi Siswa SMA dalam Memilih Perguruan Tinggi

This study aims to determine the factors that influence High School students in Surabaya in choosing a University. The data was collected by using a questionaire to 283 High School students in Surabaya, as a sample that randomly selected. The analysis is using Structural Equation Modelling (SEM) with Partial Least Square (PLS) method. The tests were conducted using factor loading, composite reliability, and path coefficients. The results showed that the process is the factor which most affecting the High School students in choosing a University. The most influential for a State High School students in choosing a University are academic Universities and the factors that most influence the Private High School students is the process