Journal of Global Fashion Marketing : Bridging Fashion and Marketing

The "Journal of Global Fashion Marketing" is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. The "Journal of Global Fashion Marketing" endeavors to be a global bridge connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to bridge fashion and marketing