The article analyzes the main factors of the digital economy and the information society. It shows the main tendencies of development of a society and a place of a digital economy in maintenance of competitive advantages of the country. It is grounded that during transition to the information economy all three groups of system-forming factors change: material-energy, information, synergetic. The authors underline the important role of human capital, as the main source of rent in the digital economy. Also, according to the authors, key drivers of the development of the digital economy are highlighted: the formation of institutions of new added value, modernist cognitive-creative human capital, sustainable human development, transform...