This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thematic analysis found five noble factors: price, people, location, culture and reputation. Our findings can assist Malaysian private institutions in better meeting IHTUs’ expectations and reinforcing their loyalty to the institution. Our results can also be useful to improve the quality of the H&T educational systems in Malaysia and simultaneously facilitate the country’s greater aim of becoming a knowledge-based economy and retaining sufficient skilled...
The study shows that in Malaysia a country’s image and a university’s reputation are critical factor...
This article developed and validates the psychometric properties of attributes that influences edu-t...
It is important that Higher Education Institutions recognized themselves as contributing in the serv...
International student migration is now a multi-billion dollar business to many countries, and the gl...
The advent of global and international dimensions in higher education has lifted the trends of stude...
Edu-tourism and education encompass with globalization involving same history over the years. It has...
The ability of a host country to attract international students depends on many facto...
The ability of a host country to attract international students depends on many factors, and recomme...
This pilot study examines the pull factors influencing international students in selecting Malaysia ...
This article conceptualised the intrinsic and extrinsic factors that influence international edu-tou...
In recent years, Malaysia has witnessed an influx of foreign students in the local higher education ...
Thousands of students enroll in tourism and hospitality courses each year in order to pursue a caree...
The study aims to explore the motivating factors and criteria for international students to choose M...
The internationalisation of higher education seems to preoccupy the agenda for globalisation with fr...
The purpose of this research is to empirically examine the critical factors that are influencing int...
The study shows that in Malaysia a country’s image and a university’s reputation are critical factor...
This article developed and validates the psychometric properties of attributes that influences edu-t...
It is important that Higher Education Institutions recognized themselves as contributing in the serv...
International student migration is now a multi-billion dollar business to many countries, and the gl...
The advent of global and international dimensions in higher education has lifted the trends of stude...
Edu-tourism and education encompass with globalization involving same history over the years. It has...
The ability of a host country to attract international students depends on many facto...
The ability of a host country to attract international students depends on many factors, and recomme...
This pilot study examines the pull factors influencing international students in selecting Malaysia ...
This article conceptualised the intrinsic and extrinsic factors that influence international edu-tou...
In recent years, Malaysia has witnessed an influx of foreign students in the local higher education ...
Thousands of students enroll in tourism and hospitality courses each year in order to pursue a caree...
The study aims to explore the motivating factors and criteria for international students to choose M...
The internationalisation of higher education seems to preoccupy the agenda for globalisation with fr...
The purpose of this research is to empirically examine the critical factors that are influencing int...
The study shows that in Malaysia a country’s image and a university’s reputation are critical factor...
This article developed and validates the psychometric properties of attributes that influences edu-t...
It is important that Higher Education Institutions recognized themselves as contributing in the serv...