PENGARUH DESTINATION BRAND IMAGE DAN ATTRIBUTES OF DESTINATION TERHADAP REVISIT INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI (Studi pada Pengunjung Taman Wisata Selecta di Kota Batu)

The purpose of this study is to examine and analyze the influence of destination brand image and attributes of destination on revisit intention through customer satisfaction as a mediating variable on visitors of the Selecta Tourism Park destination located in Tulungrejo Village, Bumiaji District, Batu City. The sampling technique in this study used accidentally sampling aimed at 170 visitors of Selecta Tourism Park for data collection and analyzed using Partial Least Square. The results of the study showed a direct influence, among others; customer satisfaction, destination brand image, and attributes of destination to revisit intention, attributes of destination and destination brand image to customer satisfaction, and indirect influence; destination brand image and attributes of destination on revisit intention with customer satisfaction as a mediating variable