Predatory Pricing pada Promo Grab ditinjau dari Undang-undang Nomor 5 Tahun 1999 tentang Praktek Monopoli dan Persaingan Usaha Tidak Sehat

The technology-driven platforms that formed the nerve centers played well by Grab Holdings Inc., In addition to transportation, the company offers goods delivery (GrabExpress), motor-bike transportation (GrabBike) and food delivery (GrabFood) via mobile app. However, business actors may not conduct unfair businesses competition, especially the practice of setting prices below other competitors by various promos of their services and made their services price lower than its competitors, causing Grab as predatory pricing referring to article 20 of Law of the Republic of Indonesia Number 5 Year 1999 Concerning the Prohibition of Monopolistic Practices and Unfair Business Competition. The main problems with this thesis are 1). Does the grab application promo conflict with the principle of predatory pricing based on article number 20 of Law of the Republic of Indonesia Number 5 Year 1999 Concerning the Prohibition of Monopolistic Practices and Unfair Business Competition? 2). What are the legal consequences of the sale and loss carried out by the grab application if it is reviewed from Law of the Republic of Indonesia Number 5 Year 1999 Concerning the Prohibition of Monopolistic Practices and Unfair Business Competition? The method of this paper used normative juridical with the technique of collecting literature study materials. From the results of the analysis, the promo prices carried out by Grab on GrabExpress, GrabBike and GrabFood services meet the predatory pricing element which is prohibited in the Business Competition Supervisory Commission Regulation Number 6 Year 2011 and article number 20 of Law of the Republic of Indonesia Number 5 Year 1999 Concerning the Prohibition of Monopolistic Practices and Unfair Business Competition because it can result in a fairly long period that competitors will be eliminated in the relevant market. Therefore, this thesis suggest the Business Competition Supervisory Commission has the authority to impose sanctions as a legal consequence of the sale and loss activities carried out, hoping that business actors in carrying out their business activities will follow the Law of the Republic of Indonesia Number 5 Year 1999 Concerning the Prohibition of Monopolistic Practices and Unfair Business Competition