PENGARUH PENGALAMAN PENGUNJUNG DAN KEPUASAN TERHADAP LOYALITAS PENGUNJUNG KAMPUNG WISATA JODIPAN

This study aims to determine the effect of the visitor experience and visitor satisfaction in Tourism Village loyalita Jodipan. The samples used were 100 respondents taken by purposive sampling method from the existing visitor population research. The results showed that the visitor experience and satisfaction have a significant effect on the loyalty of visitors to the Tourism Village, visitors experience an effect on visitor loyalty and satisfaction influence the visitor loyalty Jodipan Tourism Village