DAMPAK KEBERADAAN INDOMARET DAN ALFAMART TERHADAP KELANGSUNGAN USAHA RITEL DI SEKITARNYA Studi pada: Toko Tradisional di sekitar Indomaret dan Alfamart Desa Junrejo Kota Batu

This research was conducted in Batu Town Junrejo village in order to analyze the impact of Indomaret and Alfamart existence in Junrejo Village towards the continuity of traditional retail business around it. This research was designed as descriptive research, with the total population taken all that is equal to 22 traditional shop owner spread in Junrejo Village. Data were collected through survey methods and questionnaires whose results were analyzed using a retrospective approach descriptively. The results showed that the indomaret and Alfamart after the paried difference test of t-test samples obtained results that did not have a significant impact with the value of sig.> 0,05 is 0,309. The Impact of Indomaret and Alfamart on the sustainability of retail business In order to maintain the continuity of traditional retail business from the presence of Indomaret and Alfamart, the retail owners in order to maintain sales and manage profits as well as possible