Sustainability: An Examination of Trends in the Floral Industry

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local sources to retrieve their flowers. They are abstaining from using chemicals and floral foam that would be harmful to the environment and focusing on reusing their packaging, containers, and whatever else can be reused. Businesses need to stay up to date with new products in this industry because sustainable practices are growing and evolving and shaping the industry