Corporate social responsibility based on the example of the selected company

Društveno odgovorno poslovanje je koncept unutar kojega se naglasak stavlja na brigu o zajednici i okolišu u svakodnevnom poslovanju. Primjenjuje ju sve veći broj poduzeća jer su na taj način otpornije na vanjske utjecaje, bolje su pozicionirane na tržištu i imaju pozitivniju sliku u očima kupaca. Od poduzeća se očekuje da njihov standard poslovanja bude usklađen s dugoročnim održivim razvojem. Poduzeće Dukat d.d. prepoznalo je tu važnost te sustavno primjenjuje i promiče načela United Nations Global Compact-a na područjima zaštite ljudskih prava, rada, okoliša i borbe protiv korupcije. Cilj ovoga rada je dati širu sliku o važnosti primjene DOP-a te na koje sve načine poduzeće može imati utjecaj na okolinu u kojoj se nalazi. Rezultati istraživanja pokazuju da postoji povezanost između DOP-a i konkurentske prednosti. Također, poduzeće Dukat d.d. kontinuirano provodi načela društveno odgovornog poslovanja te planira nastaviti u istom smjeru istovremeno radeći na poboljšanju svih dosadašnjih aktivnosti na području DOP-a.Corporate social responsibility is a concept in which the emphasis is on care of community and environment in everyday business. More and more companies are applying it because it is the way to make their companies more resistant on external impact; they are better positioned in the market and have a more positive image in the eyes of customers. It is expected that companies align their standard of operation with long-term sustainable development. The company Dukat d.d. has recognized that importance and is systematically applying and promoting principles of United Nations Global Compact on areas of human right protection, work, environment and anti-corrumption fights. The aim of this paper is to give more information about the importance of CSR application and in which ways the company may have an impact on ambience in which it is located. The results of the research show that there is a coherence between CSR and competitive advantage. As well, the company Dukat d.d. continuously implements principles of Corporate Social Responsibility and is planning to maintain in the same direction simultaneously working on improving all previous activities in the domain of CSR