As Letras da Cidade : tipografia e Cor como orientadores da Sociedade Contemporânea Lisboeta

The intent of the Project is to understand typography’s social interaction in contemporary urban daily life, the processes of wayfinding it creates and its identity reminiscence, focused in Alcântara, Lisbon. In order to reveal the capacity of these components, we try to find an answer for the initial problem by studying its triggering elements, sending the timeline of the project to the present, using a urbanist vision of a type of Lisbon that changes and recreates itself through new structures producing a new urban landscape without identity. This transformation occurs in a time where the speed of the contemporary city deforms the processes of human communication, an era of increasing globalization, accompanied by the necessity of the elements that guide the urban passenger through the surrounding space. Typography, as an element of urban composition, appears in the project as the main point of relationship between the past and the contemporaneity of global cities through advertising, expression and the need for social information, here with a portrait of Lisbon, in particular the parish of Alcântara. The industrial past of the Valley is a general theme of analysis of the project, its relationship with the industrial revolution, the social and anthropological movements it has been targeting and its topographic transformation. Components of an analysis to the identity of the Parish that enabled the development of pieces and proposals that relate the Letter to the city, thus a new process of wayfinding malleable to all the groups travelling that space. Today, structured by different social groups, Alcântara presents itself as a constantly growing parish, with a developing urban flow and a gradual tourist influx that requires a new communicative structure to give users (locals and tourists) answer to their visual and spacial necessities. Therefore, based on its identity, typography and color, that the design pieces producing new paths and experiences were developed – a new process of communicative wayfinding that will give a unique highlight to Alcântar