Análise do processo de Reward-Based Crowndfunding relacionado com um projeto de design

Crowdfunding is today an emerging system of funding that many resort to make possible an idea for Design de Comunicação e Novos Media business, address the problems of the world economy. Crowdfunding is a revolution in a matter of funding independent projects where the designer can find a way to produce their projects without requiring a contract with a company or money from a businessman. The aim of the entrepreneur will always be to succeed, but to be able to determine success at the outset will be naive. Thus, there are a number of crowdfunding-inclusive factors that can certainly be worked on to get good audience impact results, and this goes through the design of the design project, the campaign. This dissertation seeks to understand the method of planning a project prepared through a system of collective financing on the web. To this end, it was crucial to realize the exploration aggregate concepts to crowdfunding, which leads a designer to choose this business model rather than the traditional model, understand what the motivations of the designer, the outlook, bonds and counterparts, the dynamics of stakeholders in order to meet the proposed premises and understand what makes a design project in a crowdfunding success story. In this sense, through the research work on a case study based on reward-based crowdfunding in the context of technological innovation, social design and sustainable design, Smog Free Project, intends this research provide a procedure for a design project with recourse to reward-based crowdfunding, so a designer, or even any other user can implement your projec