Tourists' Perceived Value Model and Its Measurement: An Empirical Study

感知价值是竞争优势的新源泉。本文通过剖析顾客感知价值理论及研究进展,致力于构建旅游者感知价值的结构模型,探讨旅游者如何形成对旅游经历价值的感知。实证研究以内地居民"香港游"为例,验证理论模型及其假设,开发出旅游者感知价值测评量表,为旅游地管理实践提供了一个实用测量工具。Perceived value is regarded as a new source of competitive advantage.The paper,based on the analysis of the theory of customers' perceived value and its study progress,constructs a structure model of tourists' perceived value, exploring how tourists form perceived value of a particular trip.By conducting a survey of 411 mainland residents visiting Hongkong,the paper tests theory model and hypotheses and develops a Tour-Perval scale,which could be a practical measuring tool for destination administrators