Add to ORKG本文在创新接受理论的基础上,从渠道特性和个体特性的角度建立我国网络购物行为影响因素假设模型,并通过网上调查,运用结构方程建模进行实证研究。研究表明,感知网络购物有用性、感知网络购物容易使用、消费者网络经验、收入和体验型购物导向是决定消费者网络购物的关键因素。This paper uses the Technology Acceptance Model as a theoretical foundation to explore the adoption of online shopping. The theoretical model also adds what are argued to be key factors for the adoption of online shopping from the angles of channel characteristics and individual characteristics. An online-based, self-report survey is developed and administrated, which yield 312 valid sample. The structural equation modeling technique is used to evaluate the casual model. The result of the study indicates that key factors affecting consumers' adoption of online shopping are perceived usefulness, perceived easy of u...
Nowadays, the popularity of Internet usage is growing in all businesses, shopping is not excluded. ...
E-commerce has significantly reshaped consumers’ shopping processes and habits. The need to understa...
The purpose of this study was to empirically investigate the adoption of retail electronic commerce ...
The aim of the authors of this paper was to identify areas that would aid in developing a better und...
本文首先依据我国网络购物用户的规模及经验现状,判定网购在我国正处于由发展期向成熟期过渡的历史性阶段。本文进一步认为网购体验是此阶段两个市场主体之典型特征——购物网站将经营重点转向追求用户忠诚,网购用户...
The rapid advances in the Internet technology have created a growing capability for consumers to sho...
This paper examines previous Technology Acceptance Model (TAM)-related studies in order to provide a...
This paper reviews recent studies related to the Technology Acceptance Model (TAM) in order to deriv...
In the era of globalization electronic marketing is a great revolution. Over the last decade maximu...
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or ser...
Today, the internet has changed the lifestyle of every person in the world who works in any sector. ...
Over the last decade, there has been a great change in consumers' shopping behavior along with techn...
Abstract: This paper reviews recent studies related to the Technology Acceptance Model (TAM) in orde...
The Internet has grown at a remarkable pace since the emergence of the World Wide Web in the early 1...
Purpose: This research identifies and ranks the decision factors associated with online shopping ado...
Nowadays, the popularity of Internet usage is growing in all businesses, shopping is not excluded. ...
E-commerce has significantly reshaped consumers’ shopping processes and habits. The need to understa...
The purpose of this study was to empirically investigate the adoption of retail electronic commerce ...
The aim of the authors of this paper was to identify areas that would aid in developing a better und...
本文首先依据我国网络购物用户的规模及经验现状,判定网购在我国正处于由发展期向成熟期过渡的历史性阶段。本文进一步认为网购体验是此阶段两个市场主体之典型特征——购物网站将经营重点转向追求用户忠诚,网购用户...
The rapid advances in the Internet technology have created a growing capability for consumers to sho...
This paper examines previous Technology Acceptance Model (TAM)-related studies in order to provide a...
This paper reviews recent studies related to the Technology Acceptance Model (TAM) in order to deriv...
In the era of globalization electronic marketing is a great revolution. Over the last decade maximu...
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or ser...
Today, the internet has changed the lifestyle of every person in the world who works in any sector. ...
Over the last decade, there has been a great change in consumers' shopping behavior along with techn...
Abstract: This paper reviews recent studies related to the Technology Acceptance Model (TAM) in orde...
The Internet has grown at a remarkable pace since the emergence of the World Wide Web in the early 1...
Purpose: This research identifies and ranks the decision factors associated with online shopping ado...
Nowadays, the popularity of Internet usage is growing in all businesses, shopping is not excluded. ...
E-commerce has significantly reshaped consumers’ shopping processes and habits. The need to understa...
The purpose of this study was to empirically investigate the adoption of retail electronic commerce ...