International Operations, Innovation and Sustainability

Every day in the modern life, we see the organisation that are not of a local origin operate in our countries. These globalized organisations manage to operate successfully despite the fact that they will meet many obstacles in a foreign country.We see only their successful operations in our countries but we generally don’t see the hard work done before making that organization successful away from home. Hence here comes the role of the barriers and learning in the International setting The main aim of this book is to come to an understanding of the various learning barriers for the International organisation when they start their operation in a new country, taking into consideration Sustainability practices (including environmental but also social, economic and cultural factors). This book can be used by the executives of the International organization (the organisation which are planning to start their new operation in a new country). However, we also think that it can act as a first-hand journal and literature for the students who are eager to know more about the learning barriers and sustainable issues faced by International organisation in a different country. From this point of view, it may be a good literature for Business, Politics, Human Resource and International Business students.The main question that we tried to answer is the how the International organisation overcome the learning barriers when they start their operation in a different country and implement their strategies and expertise in a sustainable way, bearing in mind the particularities of their welcoming country. In our research, the world sustainability is used in its wider definition, not only including environmental aspects but also economic, cultural and social. In order to achieve our objectives, we used qualitative and Inductive approach. The empirical data was collected through the Semi-structured interviews with the 12 personnel in the ‘X’, bus manufacturing organization.The theoretical work discusses the learning, knowledge and learning barriers. We developed the model during our empirical study and then we pinpointed the various environmental, social, economic and cultural factors that are responsible for the learning barriers. In the discussion part, we looked at the empirical findings in context with the existing relevant literature. We found that some author’s views were quite similar to our findings while others contradicted our own views.In the conclusion part, we elaborated our findings and gave an idea for the future research on the relevant issues. It would be a good source of inspiration for the new researcher who seeks to explore the different dimensions of entering a new market for International organisations