Ethnographic chats: A best of both method for ethnography

Conventionally, ethnographic methods in sociolinguistics aim to discover how language works as “situated social practice and how it is tied to social organisation” (Heller 2011: 10). Within this, ethnography has viewed participant observation as central and essential. More recently ethnographers have moved to combine this with more structured, researcher-facilitated question-based tools such as ethnographic interviews (Sherman Heyl 2001) and focus groups (Suter 2000). This article reports on another creative method, aiming to bring together the strengths of both these approaches to access school-age young people’s orientations to language education policies. There were three main motivations: firstly, to minimise the distracting influence of the researcher’s presence, secondly, to aid in empowering participants, encouraging them into an active role in the research process and thirdly, to avoid favorability bias in participant responses. On the latter point, to truly value the voice of participants you have to find ways to move beyond the “right answer”, which often requires pushing methodological boundaries. I developed a new protocol, ethnographic chats , which I found offered the best of both from existing approaches: a compromise between the immersive depth of participant observation and the greater thematic precision of focus groups or ethnographic interviews. The method was characterised by specific procedural and interactional characteristics of frame and genre, which differentiate it in specific ways from ethnographic interview and focus group methods. Rich data emerged from this process, which would not otherwise have been available. I conclude by outlining the potential for ethnographic chats in other social and geographical contexts