Evaluation of the Wellcome Trust strand at the Latitude Festival 2015

This report details the key findings of the evaluation of a series of events sponsored by the Wellcome Trust at the 2015 Latitude Festival, which took place between 16th and 19th July. In addition, the report includes the complete evaluation kit.The evaluation included a variety of data collection methods that focused on the audiences’ engagement with the activities and on the presenters’ motivations for participating, the challenges they faced and the value of including these activities in a festival such as Latitude.Dr Ann Grand and Dr Margarida Sardo, from the Science Communication Unit at the University of the West of England, Bristol undertook the evaluation