Performance environnementale et économique de l’entreprise

National audienceIs environmental protection always detrimental to firms’ competitiveness ? This articles highlights that environmental andeconomic performance are not always substitute but might sometime be complement for firms. Relying on economictheory, illustrative examples and a review of empirical evidences, we analyse the mechanisms of profitable greenstrategies. We distinguish among four channels of both increasing of environmental and economic performance : demand,technology, organizational design and financing