The Values of Multimedia Culture

The author focuses on the definition of the concept of multimedia culture and its fundamental properties. He notes the emergence of the direction of applied cultural studies – culturology of information and explores the multiplicity of modern communications and their multimedia character that provides a `knowledge surplus'. The article focuses on the value attitudes of the information society regarding the emergence of the new types of social media – the virtual way of transforming the `world-picture', the authenticity and falsification of the Web, `original works' and `fragmentary reactions' to them. The author explores the dynamics of the Internet development within the context of sociocultural transformations, as well as new values and communicative meanings born out of this new reality