B2B social media communication plan for Teemo Experience Design

This thesis aims to research social media communication and its opportunities, and the final goal is to conclude a business to business social media communication plan for the commissioner Teemo. Social media plan is created because the company wants to increase awareness as well as create own brand image. Social media is a part of people’s everyday life and the use of social media among businesses is growing. Constantly rising activity in social media as well as multiple business to business marketing investments make social media channels the most sensible investment right now. Research approach in this study is deductive. Primary data is collected from literature and internet sources, the secondary data is gathered by observation, and examining other b2b marketing plans from competitors The reader will learn about the commissioner, the industry of experience design and social media marketing. The plan, in Abstract 1, in the form of objectives and strategies to reach these objectives, recommends Facebook and LinkedIn as platforms for the commissioner. It recommends posting daily and the best times for posting, it also recommends photos, videos and engaging contents, and encouraging conversations, and how every post should direct to a landing page on commissioner’s website to increase leads and sale