Consumer Preference: A Study of Mobile Digital Wallet

Mobile digital wallet has been revolving around the world. However, factors are influencing the adoption and use of mobile wallet. The purpose of the qualitative phenomenological study was to examine the perceptions of the use of mobile wallet among the users in Toronto, Canada. Participants of this study included 17 individuals who have embraced and utilized a mobile wallet for different transactions. Their perceptions about the security mechanism and motivation for adoption allows for a deeper understanding of their experiences during and after the adoption. Most available researches have been mainly focussing on users’ initial adoption and the usage of mobile payment, whereas postadoption usage has not been fully investigated, therefore, this research tries to close the gap. Amazon Mechanical Turks (MTurks) was used to recruit the participants while Skype® technology was used to conduct the online interviews. The unified theory of acceptance and use of technology (UTAUT) model was used to describe the perception of the users and NVivo 12 ® software was used to analyze the transcribed data from the open-ended interviews. The findings identified the factors that influence the adoption and continuance use of a mobile wallet. The six themes emerged from the analysis are Consumers’ Mindset, Motivations for Adoption, Challenges in Mobile Wallet Enrollment, Physical and Mobile Wallet Comparison, Consumer’s Security Perceptions, and Consumer’s Perceptions of Mobile Wallet Transactions. The findings from this study may benefit consumers, device manufacturers, and mobile wallet application, vendors. Future research is recommended to replicate the study using a quantitative methodology, however, in a different setting with a larger sample of older adults as participants