Entrepreneurship in indie app development: A case study on a Vietnamese indie mobile developer

This paper is a single case study aimed to explore the entrepreneurial process of a Vietnamese indie mobile developer in a real-life context during a three-year period. From the perspective of an insider, the researcher has kept track of the process through various observations, discourses and open interviews with this developer as well as through his personal narratives. By presenting and analysing this intensive case study with a narrative approach, the research sheds light on how a particular Vietnamese indie developer developed his projects and turned them into a promising source of income. The main focus of the study is to understand how an indie developer made a business from his apps, identify the challenges facing him, and the qualities he possesses in order to progress as a mobile application entrepreneur. This case study also contributes to a deeper understanding of technology entrepreneurship in a developing nation and makes way for further research into mobile application entrepreneurship