O processo criativo no Design de Comunicação

This study aims to investigate how to develop the creative process of the communication designers, according to the theoretical model defined by Wallas (1926) on the organization of the creative process, which we take as a reference for comparisons between this and the results we obtained in the analysis made to the designers participants in the study designers. We also try to realize if the creative process changes due to the experience of the designers. The theoretical support of this study is based on the study of creativity, creative thinking, creative process, its subprocesses. We also search about the study of the design, its history, the movements that were part of it and then an approach to Project Methodology. A sample of 4 communication designers with little and a lot of experience, to whom were made interviews to obtain information, in order to realize how each proceeds in the construction of their works. From the treatment provided to the data obtained, we can understand how the creative process unfolds in each of the communication and how, somehow, the Project Methodology resembles the designer’s creative proces