Mapping Social Media for Transportation Studies

Social media has dominated the online lives of individuals and has created a research stream with potential applications in many scientific fields, including transportation. This article attempts to map the landscape of social media, focusing on transportation, by identifying the main streams of research in the pertinent literature and analyzing the taxonomy of the dominant social media in terms of functionalities fulfilled and data availability. Additionally, the authors present a strengths, weaknesses, opportunities, and threats (SWOT) analysis and examine the applicability of data collected from social media sources in a case study