The use of metaphor in polotical discourse

Nowadays constantly growing political activities stimulate an intensive development of political technologies which are impossible without mass media. The media that reach large numbers of people in a short time, evoke attention of the society to political communication and political discourse.This work is a study of the metaphor, that when used in political discourse, helps to create a special positive image of a politician. The political metaphor is one of the effective ways in political communication to manipulate a human consciousness