The Investigation of Technological Strategy in The Management of Agribusiness

本文（農業企業化經營之技術策略）探討的主要內容及結論共有五個部分，說明如下： （一）探討本省目前農業經營所面臨的問題，農業經營所需考量的重點目標及達到目標可能採取的技術策略。 （二）不同生產型態的產品在產銷過程中已表現出優劣點，因此在投入實際經營前應先進行產業評估，在產銷階段如何運用技術策略來增加產品的產銷競爭潛力及獲得最高的經營利潤，對農業企業化經營非常重要；同時針對現有各種產業結構與產業流程進行產業評估與產業診斷，以進一步尋求產業改造及再造之可能性。（三）農業技術革新包括有生物性、機械性及制度性，這些革新種類因時代背景、生產環境、科技發展狀況有不同的內涵；經常性且連續性的革新對未來的農業企業化經營具有關鍵性的影響；產銷策略之調整則強調產銷理念、產銷組織功能與產銷通路的重建。 （四）當前農業經營應以培養農業經營後繼者和提升經營者的經營管理能力為優先目標，經營管理能力之培養基本上可以透過教育系統、在職訓練及其他經營者之經驗來提升；但長期上仍以培育不同領域之青年專業人才加入農業經營，對於農業走上企業化、國際化經營才有實質的助益。 （五）技術策略僅是農業企業化經營的一個相當重要且具有舉足輕重的工具，在整個經營層面上仍需強調和其他生產要素與經營能力等密切整合，才能在實際經營中產生實質的力量。技術策略是同時考慮其技術可行性及經濟可行性，當二者相輔相成時，能促成產業朝向企業化的方向革新。所有的策略（包括技術策略）均貴乎於研發及執行，唯有透過執行，方能得到經營獲利的實際成果。 The conclusions of paper entitled ”The investigation of Technological Strategy in the Management of Agribusiness” are as follow: (1) To discuss the problems of agricultural production system appear at the present time in Taiwan. several important targets emphasized on modern production system and can be put into pratice by technology, those are included of preducing production cost and increasing production benefit per hectare, periodic life cycle of products and production technique, multiple dimension production and multiple cropping system, off-season production and adjust the supply period of products by post-harvest technology, development of labor-saving and efficient production system, substainabie agriculture, biotechnology, collect and utilize the agricultural imformation system etc.“. (2)Dfferent kinds and types of agriculture system have its own strengths and weakness in production and marketing, It is necessary to evaluate the possibility of sucess before engaging in practical agricultural production and select which kind of production system to use under dVferent production conditions, hower, How to apply technological strategy into production system in order to increase competition and production benefit is very important infutural agribusiness. If possible, evaluate and diagnose agribusiness projet and production scheme in order to find where the problems are and to reconstruct and re-engineer the situation of agribusiness later. (3)Technological innovations is composed of biological, mechanical and institutional innovations. The three kinds of innovations have different meanings or contents owing to the background of epoch, production environments, developement of technology etc. biological innovations is emphasized on the improvement of biological genetic expression and the production technique; mechanical innovations is emphasized on the improvement of production environments and the development of labor-saving and efficient machine; institutional innovation is emphasized on the improvement of management concept and management ability, both of them have important and critical influence in agribusiness. Frequent and continous innovations also play a very important role in the development offutural agribusiness. efficient marketing strategy emphasize on new marketing concept/unction of organization and marketing channeL (4) To raise the suceeder and to improve management ability of manager are the important target of agribusiness at the present time. Generally speaking, management ability of manager can be improved by educational system, on-duty training or short-term training and experience from other manager; but for long-term development of agribusiness,it is dispensible to raise the young manager and technician with dfjerent background of speciality, and will be more helpful to the futural development of agribusiness. (5) Though technological strategy play a very important and critical role in the development of agribusiness, but we still want to emphasize on combination with production elements(such as production material, land, capita and technology etc) and management ability of manager(such as 5M analysis,5 economical forces analysis, crisis management, management diagnosis etc.)together in order to strengthen the competitive potential and effort in agribusiness. The development of technological strategy should consider the possiibiity and potential of the technique and economics at the same time, the progress of agribusiness will move to the better and right direction f both are confirined All the strategies(included of technological strategy)can be improved by research and development and carried out into action, the sucess of the agribusiness can be expected and obtaine