Add to ORKG[Extract] In this chapter we will discuss: \ud \ud •The unique characteristics of social marketing\ud \ud •The specific ethical challenges within the sector, including the use of financial incentives and nudging strategies\ud \ud •The implications of the application of common ethical frameworks to social marketing activity\ud \ud •The potential role of a Code of Ethics or other ethics resources\ud \ud •The challenges of enforcement mechanisms for professions such as social marketers\ud \u
The purpose of this paper is to explore the scope of social marketing by re-examining some of its co...
[Extract] In this chapter we will discuss ethical issues from a relational perspective in diverse se...
Social marketing is largely concerned with human development. It includes people as the participants...
[Extract] In this chapter we will discuss: •The unique characteristics of social marketing •T...
This chapter provides an overview of ethical challenges within social marketing including (targeting...
This report starts with a brief discussion of the definition of ethics and of the types of ethical d...
Social marketing aims to improve the health and wellbeing of society; however the development and im...
The practice of social marketing is generally founded on good intentions. Nonetheless, in seeking t...
[Extract] In this chapter we will discuss:\ud \ud •The changing nature of ethical criticism of marke...
Ethical behavior is by its nature individual behavior. We choose to act ethically or to ignore ethic...
We consider the role of codes of ethics in social marketing, distinguishing between “procedural ethi...
The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Eth...
understand the importance of ethics in marketing decision making, it is necessary to examine factors...
We discuss calls, and apparent support, for ethical resources to support social marketing practition...
Concerns regarding the lack of codes of ethics (CoE) for Social Marketing and related fields such as...
The purpose of this paper is to explore the scope of social marketing by re-examining some of its co...
[Extract] In this chapter we will discuss ethical issues from a relational perspective in diverse se...
Social marketing is largely concerned with human development. It includes people as the participants...
[Extract] In this chapter we will discuss: •The unique characteristics of social marketing •T...
This chapter provides an overview of ethical challenges within social marketing including (targeting...
This report starts with a brief discussion of the definition of ethics and of the types of ethical d...
Social marketing aims to improve the health and wellbeing of society; however the development and im...
The practice of social marketing is generally founded on good intentions. Nonetheless, in seeking t...
[Extract] In this chapter we will discuss:\ud \ud •The changing nature of ethical criticism of marke...
Ethical behavior is by its nature individual behavior. We choose to act ethically or to ignore ethic...
We consider the role of codes of ethics in social marketing, distinguishing between “procedural ethi...
The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Eth...
understand the importance of ethics in marketing decision making, it is necessary to examine factors...
We discuss calls, and apparent support, for ethical resources to support social marketing practition...
Concerns regarding the lack of codes of ethics (CoE) for Social Marketing and related fields such as...
The purpose of this paper is to explore the scope of social marketing by re-examining some of its co...
[Extract] In this chapter we will discuss ethical issues from a relational perspective in diverse se...
Social marketing is largely concerned with human development. It includes people as the participants...