Introduction to marketing ethics

[Extract] In this chapter we will discuss:\ud \ud •The changing nature of ethical criticism of marketing over time\ud \ud •The scope of ethics overall, business ethics and marketing ethics\ud \ud •The relationship between ethics, religious beliefs and values\ud \ud •The relationship between ethical and legal or regulatory actions\ud \ud •The range of ethical challenges facing marketeers\ud \ud •Key theories and frameworks that can be used to make ethical decision