Destination event tourism attendees: A qualities-values approach

Major event tourism draws tourists to a destination and it can deliver new knowledge to the destination’s\ud management and marketers. This study considers the event tourists visiting a destination to participate in a\ud major international auto racing event, and where local tourism can be embedded around the major event\ud tourism agendas. Major event tourists attend with non-uniform and often personally-driven agendas, and\ud their degrees of local tourism acceptance vary. We divide these event tourists into six\ud psychologically-framed auto racing sport groupings, and look for micro-differences that can enhance\ud future destination tourism