This study is concerned with semantic change in English along two dimensions: time and place. The second dimension considers controversies that have arisen after the global spread of English and the subsequent emergence of 'deviant' semantic norms as perceived by native speakers. This is linked to the puristic role that English pedagogy has been playing since the heyday of 'etymology'. The thesis argues as follows. Although the prevalence of the Saussurean (1915) principle of 'arbitrariness' has contributed to the sanctioning of semantic change, it has not freed modern linguistics from the shackles of linguistic purism. This purism, however, has acquired a nationalistic face now that English derives its high status from belonging to E...