Management knowledge in the mirror: Scholarship, fashion and Simmel

This paper explores the use of the concept of fashion in arguments about management knowledge, using the popularity of that literature during the 2000s as a case study. In order to do this, it will move through a series of linked arguments. First, that research on ‘management fashions’ has become fashionable, and that this has provided a topic for academics to write about. Second, that research on ‘management fashions’ appears to only ceremonially cite earlier work on fashion from outside the management disciplines, such as that by Simmel. Third, that this means that much research on management fashions appears to adopt an attitude which insulates its own judgements about what is mere fashion and what is well grounded science from a wider understanding of the role of fashion in social affairs more generally. We conclude by suggesting that once questions of fashionability are admitted into management epistemology, all practices and distinctions become necessarily understood in terms of imitation, including the ones in this article