Add to ORKG[Extract] Social marketing provides you with a set of principles, a process to follow and a set of priorities. We have identified the following as particularly important:\ud \ud Attracting new people (acquisition) to active travel or leisure is likely to require a different marketing approach compared with retaining people (retention). Attracting new entrants into your schemes may be best done by concentrating on fun, enjoyment and sociability. Retention activities can concentrate more on health messages.\ud \ud In general, health messages do not seem to work well in motivating people to exercise
Purpose – This paper examines how social marketing communication messages influence physical activit...
First paragraph: The unique feature of social marketing is that it takes learning from the commercia...
Public participation in the development of the Official Community Plan has become a commonplace con...
The lack of routine physical activity has become an all too per-vasive health threat in the United S...
Over the years across the globe, the lives of people have been significantly influenced by a wide ra...
Background Better health is strongly associated with higher social position. The poorest in society ...
Social marketing has been used for over 40 years to facilitate change across a wide range of behavio...
[Extract] The evidence base suggests that, if carefully created and deployed, social marketing can m...
IntroductionThe use of social marketing approaches in public health practice is increasing. Using ma...
Social marketing is receiving unprecedented focus and support from government, the private sector an...
Objective: Rising inactivity has led to an increase in health promotion campaigns aimed at encouragi...
Active transportation to school (ATS) is a recognized way to increase physical activity (PA). Howeve...
Social marketing has the potential to increase knowledge of preventive health issues and to elevate ...
If you are looking to achieve sustainable behaviour change by adopting a truly people-centred approa...
Daily routine and time pressure have become the reason for ignoring social media advertisements; bec...
Purpose – This paper examines how social marketing communication messages influence physical activit...
First paragraph: The unique feature of social marketing is that it takes learning from the commercia...
Public participation in the development of the Official Community Plan has become a commonplace con...
The lack of routine physical activity has become an all too per-vasive health threat in the United S...
Over the years across the globe, the lives of people have been significantly influenced by a wide ra...
Background Better health is strongly associated with higher social position. The poorest in society ...
Social marketing has been used for over 40 years to facilitate change across a wide range of behavio...
[Extract] The evidence base suggests that, if carefully created and deployed, social marketing can m...
IntroductionThe use of social marketing approaches in public health practice is increasing. Using ma...
Social marketing is receiving unprecedented focus and support from government, the private sector an...
Objective: Rising inactivity has led to an increase in health promotion campaigns aimed at encouragi...
Active transportation to school (ATS) is a recognized way to increase physical activity (PA). Howeve...
Social marketing has the potential to increase knowledge of preventive health issues and to elevate ...
If you are looking to achieve sustainable behaviour change by adopting a truly people-centred approa...
Daily routine and time pressure have become the reason for ignoring social media advertisements; bec...
Purpose – This paper examines how social marketing communication messages influence physical activit...
First paragraph: The unique feature of social marketing is that it takes learning from the commercia...
Public participation in the development of the Official Community Plan has become a commonplace con...