Add to ORKGThis paper reviews evidence for concerns raised regarding the impact of commercial advergames then reviews the (in) adequacy of current communications theories to explain or predict the effect of exposure to brand advertising in advergames. We present the results of an exploratory study that supports the position that further research is needed in a number of areas with regards to advergames. Finally, we present a program for further research
Many adolescents are inseparable from their smartphones on which they are often confronted with cove...
Many adolescents are inseparable from their smartphones on which they are often confronted with cove...
In today’s saturated media environment a unique advertising medium has emerged. Advergames, defined ...
This paper reviews evidence for concerns raised regarding the impact of commercial advergames then r...
Advergames are a form of branded entertainment that feature advertising messages, logos, and trade c...
The new and creative marketing strategies came into existence to attract consumers towards the brand...
In advergames, game design can be used as a way to understand aspects of user interaction and brand ...
In advergames, game design can be used as a way to understand aspects of user interaction and brand ...
This paper aims to discuss the concept of advergames and its benefits from the marketing perspective...
The new and creative marketing strategies came into existence to attract consumers towards the brand...
This paper seeks to explain the effect of flow, game repetition, and brand familiarity on players ...
explain advertising through gamesfeatures and benefit of advergame. The paper will also explore diff...
Abstract: Advergame is a new marketing concept that has appeared due to the fact that young people a...
Based on flow theory, this paper seeks to explain why the use of mobile advergames can enhance playe...
Advergame is a new marketing concept that has appeared due to the fact that young people are always ...
Many adolescents are inseparable from their smartphones on which they are often confronted with cove...
Many adolescents are inseparable from their smartphones on which they are often confronted with cove...
In today’s saturated media environment a unique advertising medium has emerged. Advergames, defined ...
This paper reviews evidence for concerns raised regarding the impact of commercial advergames then r...
Advergames are a form of branded entertainment that feature advertising messages, logos, and trade c...
The new and creative marketing strategies came into existence to attract consumers towards the brand...
In advergames, game design can be used as a way to understand aspects of user interaction and brand ...
In advergames, game design can be used as a way to understand aspects of user interaction and brand ...
This paper aims to discuss the concept of advergames and its benefits from the marketing perspective...
The new and creative marketing strategies came into existence to attract consumers towards the brand...
This paper seeks to explain the effect of flow, game repetition, and brand familiarity on players ...
explain advertising through gamesfeatures and benefit of advergame. The paper will also explore diff...
Abstract: Advergame is a new marketing concept that has appeared due to the fact that young people a...
Based on flow theory, this paper seeks to explain why the use of mobile advergames can enhance playe...
Advergame is a new marketing concept that has appeared due to the fact that young people are always ...
Many adolescents are inseparable from their smartphones on which they are often confronted with cove...
Many adolescents are inseparable from their smartphones on which they are often confronted with cove...
In today’s saturated media environment a unique advertising medium has emerged. Advergames, defined ...