How to Raise Voluntary Giving for Nonprofit Sports Clubs: An Analysis of Factors Influencing Donations

Feiler S, Wicker P, Breuer C. How to Raise Voluntary Giving for Nonprofit Sports Clubs: An Analysis of Factors Influencing Donations. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 2015;26(4):1219-1239.Nonprofit sports clubs generate revenue from a variety of sources. One of the main income categories is donations. Previous research only analyzed the amount of money generated through donations, but not the influencing factors. The purpose of this study is to investigate determinants of donations for nonprofit sports clubs. The study is based on the public goods theory (Weisbrod in “The economics of nonprofit institutions.” “Studies in structure and policy.” Oxford University Press, New York, pp 21–44, 1986) and the contract failure theory (Hansmann in Yale Law J 89(5):835–902, 1980) and makes use of an unbalanced panel data set from a nationwide online survey of nonprofit sports clubs in Germany (n = 41,343). The results show that particularly the provision of elite sport and the promotion of young talents positively influence the reception of donations. Moreover, sports clubs caring for social aspects, companionship, and conviviality as core values are able to generate higher revenues from donations. The same applies to clubs employing paid staff. Contrary, a commercial orientation was found to have a negative effect