Add to ORKGWebsite benchmarking approaches within service organisations continue to vary, and a majority of researchers use subjective techniques to obtain a result. Using subjective techniques introduces the vagaries of human opinion, along with a variety of acknowledged limitations. Hence, participant interpretation of various questions related to a website can create bias. To eliminate this subjectivity we introduce a quantitative website benchmarking approach. With this 'Website Marketing, Aesthetics, Technical Ratings or WebMATRs' benchmarking approach, we offer objective website ratings at the website, domain and function levels, and suggest at these website levels comparison between websites and competitors can be useful
Websites are typically evaluated using Likert measures which are subject to the vagaries of the ana...
There is still a lack of an engineering approach for building Web systems, and the field of measurin...
Today website is considered as a profile of an organization. For designing a productive website, it ...
As more companies move on-line and establish their presence on the World Wide Web demand exists for ...
Website benchmarking approaches can be classified by type and collated as a framework. A combined cu...
Chapter 1: As more companies move on-line and establish their presence on the World Wide Web demand ...
Benchmarking of websites remains poorly developed. Currently no comprehensive broad-based, systemati...
Purpose: The literature identifies current approaches to website benchmarking are time-consuming, ge...
Purpose: Website benchmarking theory and the website analysis method (WAM) are benchmark tested acro...
The structure and layout of various websites across a wide spectrum of service industries was analys...
Website analysis is generally subject to vagaries of survey respondents. On-line website comparators...
Summarization: The assessment of website quality is considered as a problem of measuring user satisf...
The Web Quality Analyser (WQA) is a new benchmarking tool for industry. It has been extensively test...
The usability of Web sites and online services is of rising importance. When creating a completely n...
The structure and layout of various websites across a wide spectrum of service industries was analys...
Websites are typically evaluated using Likert measures which are subject to the vagaries of the ana...
There is still a lack of an engineering approach for building Web systems, and the field of measurin...
Today website is considered as a profile of an organization. For designing a productive website, it ...
As more companies move on-line and establish their presence on the World Wide Web demand exists for ...
Website benchmarking approaches can be classified by type and collated as a framework. A combined cu...
Chapter 1: As more companies move on-line and establish their presence on the World Wide Web demand ...
Benchmarking of websites remains poorly developed. Currently no comprehensive broad-based, systemati...
Purpose: The literature identifies current approaches to website benchmarking are time-consuming, ge...
Purpose: Website benchmarking theory and the website analysis method (WAM) are benchmark tested acro...
The structure and layout of various websites across a wide spectrum of service industries was analys...
Website analysis is generally subject to vagaries of survey respondents. On-line website comparators...
Summarization: The assessment of website quality is considered as a problem of measuring user satisf...
The Web Quality Analyser (WQA) is a new benchmarking tool for industry. It has been extensively test...
The usability of Web sites and online services is of rising importance. When creating a completely n...
The structure and layout of various websites across a wide spectrum of service industries was analys...
Websites are typically evaluated using Likert measures which are subject to the vagaries of the ana...
There is still a lack of an engineering approach for building Web systems, and the field of measurin...
Today website is considered as a profile of an organization. For designing a productive website, it ...