«Баналізация зла» як прояв актуального екзістенційного досвіду: особливості медійної детерміації («Trivialization of Evil» as A Manifestation of Actual Existential Experience: Features of Media Determination)

У фокусі дослідницького інтересу в статті – спроба концептуалізації феномена «баналізації зла», який розглядається не просто як яскрава метафора, а переважно як конструкція, що репрезентує емоційну складову екзистенціального досвіду буття в умовах актуальної реальності, опосередкованої різноманітними медійними дискурсами. Під «баналізацією зла» розуміється процес, у результаті якого відбувається втрата злом своєї драматичної сутності. (The purpose of this article is effort to conceptualization of the phenomenon of «trivialization of evil» which we consider not just as a great metaphor, but mainly as a structure that represents the emotional component of the existential experience of being in terms of actual reality mediated by a variety of media discourse. It should be noted that the concept of «trivialization of evil» we use as a some technical term that has a specific function. First of all, this concept is very clearly captures the existential dynamics of modernity in the modus emotional perception of objective circumstances of social life, shifts in behaviour. There are several reasons for a particular expression «trivialization of evil» as a contemporary manifestation of emotional existential experience of society: 1)«trivialization of evil» fits perfectly into the space of social relations and institutions that distinguish modern society; 2) «trivialization of evil» is an inherent emotional and behavioral attributes that directly correlates to the actual media discourse that creates a special language representation of the current cultural situation. «Trivialization of evil» implies not only to a reduction in the community a sense of outrage in response to injustice and evil, but in addition, a process by which results in the loss of its evil dramatic essence (which is unacceptable under any circumstances). The reality of everyday experience filled with various manifestations trivialization of evil. Thus the daily experiences and emotions of people are mediated by visual media world. Media discourse, which initiated by public sphere affects on «life worlds» in terms of «fear», «danger», «threat», «decline». Fatigue from cruelty begets the modern individual is the desire to escape in a private area of life as a recreation of area and a certain freedom. No wonder that under such circumstances, the proportion of the population claims a right to close their eyes to what’s happening around them, preferring to remain aloof from public life, believes their discussion is useless and boring. This position serves as a means of self-protection from the brutal reality of the external world that does not allow illusions.