Add to ORKGEnvironmental protection has become a matter of market rivalry and competitive advantage. Therefore, the ideas of green entrepreneurial orientation, green innovation and green marketing etc., highly concern from last few decades in business research. Although the direct relationships between green entrepreneurial orientation (GEO), green innovation (GI) and firm performance (FP) have been investigated by different researchers but indirect relationship through GI are scant in literature. This study fills out the gap by investigating the impact of GEO on FP through GI and moderating role of strategic green marketing orientation (SGMO) in SMEs of Pakistan
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy Business Sciences...
Faced with internal and external pressure to adapt and implement environmental friendly business act...
Faced with internal and external pressure to adapt and implement environmental friendly business act...
Environmental protection has become a matter of market rivalry and competitive advantage. Therefore,...
AbstractCurrently SMEs in the developing countries like Pakistan are struggling for their survival, ...
Abstract Background & Purpose- After the year 2000, the market for environmentally friendly products...
As more stakeholders pay increased attention to environmental concerns, the importance and applicati...
In today’s competitive world, the growing role of firms’ green innovation (GI) has caused organisati...
This study aims to investigate the mediation effect of green product and green process innovation by...
This study aims to investigate the mediation effect of green product and green process innovation by...
Environmental issues have gradually gained attention in the last decade because of increased global ...
AbstractThis is a conceptual paper to study the impacts of green marketing strategy on the Malaysian...
The current research work is aim to achieve a better understanding of the corporate sector and their...
The rise of the green revolution has shaken many firms to decide on their dominance or face the wrat...
This study aims to empirically test the influence of market orientation strategies, and value co-cre...
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy Business Sciences...
Faced with internal and external pressure to adapt and implement environmental friendly business act...
Faced with internal and external pressure to adapt and implement environmental friendly business act...
Environmental protection has become a matter of market rivalry and competitive advantage. Therefore,...
AbstractCurrently SMEs in the developing countries like Pakistan are struggling for their survival, ...
Abstract Background & Purpose- After the year 2000, the market for environmentally friendly products...
As more stakeholders pay increased attention to environmental concerns, the importance and applicati...
In today’s competitive world, the growing role of firms’ green innovation (GI) has caused organisati...
This study aims to investigate the mediation effect of green product and green process innovation by...
This study aims to investigate the mediation effect of green product and green process innovation by...
Environmental issues have gradually gained attention in the last decade because of increased global ...
AbstractThis is a conceptual paper to study the impacts of green marketing strategy on the Malaysian...
The current research work is aim to achieve a better understanding of the corporate sector and their...
The rise of the green revolution has shaken many firms to decide on their dominance or face the wrat...
This study aims to empirically test the influence of market orientation strategies, and value co-cre...
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy Business Sciences...
Faced with internal and external pressure to adapt and implement environmental friendly business act...
Faced with internal and external pressure to adapt and implement environmental friendly business act...