MORPHING OF MASS CONSCIOUSNESS AND REMYTHOLOGIZATION IN SITUATION OF GLOBALIZATION

The article is devoted to the changes in society and public consciousness in the conditions of globalization. Phenomenon of mass consciousness and its differences of public consciousness are analyzed in the article. An important point to disclose a new rationality is an understanding of the connection that can give unity to the consciousness of an individual person and to a certain social group is a myth. Mythology in conditions of globalization processes can be defined as remythologization. Myth as a part of mass consciousness becomes an attractive element for the manipulation of mass consciousness, as an instrument to solve political ambitions, to manage groups of people. It can be observed in the process of myth-creation, in the formation of “pictures of the world” and ideologies, in the development of informational and psychological wars, in the formation of public opinion.The article is devoted to the changes in society and public consciousness in the conditions of globalization. Phenomenon of mass consciousness and its differences of public consciousness are analyzed in the article. An important point to disclose a new rationality is an understanding of the connection that can give unity to the consciousness of an individual person and to a certain social group is a myth. Mythology in conditions of globalization processes can be defined as remythologization. Myth as a part of mass consciousness becomes an attractive element for the manipulation of mass consciousness, as an instrument to solve political ambitions, to manage groups of people. It can be observed in the process of myth-creation, in the formation of “pictures of the world” and ideologies, in the development of informational and psychological wars, in the formation of public opinion