Improving Informational Bases of Performance Measurement with Grey Relation Analysis

Performance measurement (PM) needs objective empirical data with causal relevance in order to steer and control financial performance generation. In business practice, there is often a lack of such objective data. A surrogate might be collected subjectively based on data generated by questioning corporate experts. Such an involvement of subjects can rapidly lead to an immense extent of data that (partially) imply incomplete information. To handle this imperfection of data, the Grey systems theory (GST) and especially its element, the Grey relation analysis (GRA), seem to be methodologies able to improve informational bases for PM purposes. Therefore, GRA is able to reveal those performance indicators that considerably influence the corporate financial performance, the key performance indicators. GRA is able to supply valid results with only four data points of a time series. Hence, the GST provides an improvement of the PM framework in situations of incomplete information, which is demonstrated in the following