Profiling generation Y: A review of the literature

Members of Generation Y (born 1981-1999) are the newest entrants into the workforce and will make up forty percent of all workers by 2020. Managers and co-workers are increasingly reporting difficulties in working with these young employees and are seeking evidence-based advice on effective management approaches. This paper reviewed the extant literature on Generation Y to establish a profile of their characteristics and work preferences in order to identify effective management practices to motivate, engage and retain this newest generation of employees