Factors affecting managerial intention to adopt sustainable supply chain management in Thai electronics industry

Aim/Purpose: This research aims to understand the intention to adopt sustainable supply chain practices in Thailand, focusing on the factors which affect the organisational intention towards adopting sustainable supply chain management. Design/methodology/approach: Using the theory of planned behaviour, this study categorise common themes, which clarifies the adoption of sustainable supply chain management and developed a hierarchical theoretical model. Fourteen senior executives from the electronics industry in Thailand were selected to participate in this study. Structured Analytic Hierarchy Process (AHP) was applied to analyse and assess the priority weights of factors affecting managerial intention to adopt sustainable supply chain management. Findings: The analysis shows that subjective norm plays a major role towards the intention to adopt sustainable practices (priority weight= 0.6473), followed by perceived behavioural control (0.2416) and attitude (priority weight= 0.1111). At the factor level, customer influence (priority weight = 0.4254), governmental pressure (priority weight = 0.1660), and financial capability (priority weight = 0.1372) are found to be the most important factors. Value: This is a unique study which employs the theory of planned behaviour to assess the factors affecting managerial intention to adopt sustainable supply chain. Research limitations/implications: This study is conducted in the context of Thai electronics industry and therefore the results obtained may not be applicable to other industries. Practical implications: This research provides a distinctive concept through the identification of the influential factors which help generates an understanding of sustainable supply chain management adoption among electronics organisations in Thailand