Role models as an influential determinant of entrepreneurial aspirations of higher education female students in Botswana

Increasingly, researchers regard role models as an influential determinant of student's career choice. This study addresses the research question: To what extent are female students' business start-up aspirations influenced by role models? Findings emanating from a survey of 76 University of Botswana female students and a focus group discussion with 10 of these women highlight the prominent role played by parents, family friends, husbands and TV talk show personalities. This investigation has important implications for government bodies, university curricula and gender-based entrepreneurial research