Sustainable Tourism Marketing a Tool for Economic Development Strategy in Nigeria

This Study examines national and international strategies for developing tourism and investigates the opinion of participants in the tourism industry in Nigeria, with a view to identifying the key strategic issues that can ensure the success of sustainable tourism marketing. The research consisted of a literature Study, field surveys and interviews with policy makers. tourism operators, academics and administrators. The results identify tourism marketing as an economic development strategy tool for Nigeria. Four strategic issues of product and enterprise development, education and training, transport and infrastructure, as well as funding and financial administration are identified as fundamental for its success