The use of celebrity advertising as a means of marketing tactic in Nigeria’s business setting has increased significantly in the past few years. Celebrity advertising is fast becoming a common marketing/communication strategy in Nigeria. In today's world, the use of celebrity advertising for companies has become a trend and a perceived winning formula of corporate image building and product marketing. This paper examined the use of celebrity for advertisement in promoting brand loyalty and purchase decision. Chivita juice (a Nigerian fruit juice manufacturing and marketing company) was used. A commercial and industrial locality, Agidingbi, in Ikeja Local Government, Lagos was studied. Survey method was adopted for the study. The data revea...
Influence plays a important role in the field of advertising by changing the perception attitude of ...
The use of celebrities is one of the very many marketing strategies employed by marketers in today’s...
Advertisements through the use of celebrity endorsement and testimonials have been useful in creatin...
This study focuses on examining the perception of Nigerian Consumers about the celebrity endorsement...
This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vit...
This research is on the relationship between celebrity endorsements and customer patronage, using th...
The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement rati...
The aim of this research is to gain a better insight into customer satisfaction and loyalty as a res...
The aim of this research is to gain a better insight into customer satisfaction and loyalty as a res...
Advertisers engage celebrities to endorse their products. This chapter hinges on the meaning transfe...
Celebrity endorsement in product marketing and advertising is one of the most important factors in c...
The study investigates brand ambassador on consumer purchase decision of soft drinks in Rivers State...
Celebrity endorsement advertising has received much attention in recent years from marketing practit...
The study focused on the impact of brand ambassadors on corporate profitability. The specific object...
Abstract Advertisement is the key for promoting any product or service to the consumer. It greatly ...
Influence plays a important role in the field of advertising by changing the perception attitude of ...
The use of celebrities is one of the very many marketing strategies employed by marketers in today’s...
Advertisements through the use of celebrity endorsement and testimonials have been useful in creatin...
This study focuses on examining the perception of Nigerian Consumers about the celebrity endorsement...
This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vit...
This research is on the relationship between celebrity endorsements and customer patronage, using th...
The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement rati...
The aim of this research is to gain a better insight into customer satisfaction and loyalty as a res...
The aim of this research is to gain a better insight into customer satisfaction and loyalty as a res...
Advertisers engage celebrities to endorse their products. This chapter hinges on the meaning transfe...
Celebrity endorsement in product marketing and advertising is one of the most important factors in c...
The study investigates brand ambassador on consumer purchase decision of soft drinks in Rivers State...
Celebrity endorsement advertising has received much attention in recent years from marketing practit...
The study focused on the impact of brand ambassadors on corporate profitability. The specific object...
Abstract Advertisement is the key for promoting any product or service to the consumer. It greatly ...
Influence plays a important role in the field of advertising by changing the perception attitude of ...
The use of celebrities is one of the very many marketing strategies employed by marketers in today’s...
Advertisements through the use of celebrity endorsement and testimonials have been useful in creatin...